A section on all things kawaii. From sweet lolita and harajuku fashion to character clothing and accessories. Featuring super cute panda, kitty and Rilakkuma tights. Totoro Tees, jumpers, tights, bags and more.
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Cute Japanese Fashion was founded 2009 by me, Belinda with the hope of bringing cute affordable clothing and accessories to the UK and worldwide. I started out with minimal stock and used a pre-order system with customers. As the company grew, this was not needed any more. There was a lot of trial and error involved, not just stock quality wise, but also learning how to make the website look great.